Social Media: Types And Examples

Types of social media

What are the different types of social media?

The four main categories of social platforms are these:

  1. Social networks. People use these networks to connect with one another and share information, thoughts and ideas. The focus of these networks is usually on the user. User profiles help participants identify other users with common interests or concerns. Facebook and LinkedIn are good examples.
  2. Media-sharing networks. These networks focus is on content. For example, on YouTube, interaction is around videos that users create. Other media-sharing networks are TikTok and Instagram. Streaming platforms like Twitch are considered a subset of this category.
  3. Community-based networks. The focus of this type of social network is in-depth discussion, much like a blog forum. Users leave prompts for discussion that spiral into detailed comment threads. Communities often form around select topics. Reddit is an example of a community-based network.
  4. Review board networks. With these networks, the focus is on a review, usually of a product or service. For example, on Yelp, users can write reviews on restaurants and endorse each other's reviews to boost visibility.


What are examples of social media?

social media icons logos mobile phone screen 3d scaled

Here are some examples of popular web-based social media platforms:

  • Facebook is a free social networking website where registered users create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues.
  • LinkedIn is a social networking site designed for the business community. Registered members can create networks of people they know and trust professionally.
  • Pinterest is a social curation website for sharing and categorizing images found online. The main focus of Pinterest is visual, though it does call for brief descriptions of images. Clicking on an image will take a user to the original source. For example, clicking on a picture of a pair of shoes might redirect a user to a purchasing site; an image of blueberry pancakes might redirect to the recipe.
  • Reddit is a social news website and forum where site members curate and promote stories. The site is composed of hundreds of sub-communities called subreddits. Each subreddit has a specific topic, such as technology, politics or music. Reddit site members, also known as "redditors," submit content that members vote on. The goal is to elevate well-regarded stories to the top of the site's main thread page.
  • Twitter is a free microblogging service for registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other active users' tweets using several platforms and devices.
  • Wikipedia is a free, open content encyclopedia created through a collaborative community. Anyone registered on Wikipedia can create an article for publication; registration is not required to edit articles.


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