The Most Popular Websites In The World 2023 Edition
Google remains the most-visited website in the world, while Facebook is still the most frequented social platform, based on web traffic. Well, actually, YouTube is, but YouTube’s only a partial social app, right?
The findings are displayed in this new visualization from Visual Capitalist, which uses SimilarWeb data to show the most visited websites in bubble chart format, highlighting the variance in traffic.
As you can see, following Facebook, Twitter and Instagram are the next most visited social platforms, which is likely in line with what most would expect - though the low numbers for TikTok probably stand out, given its dominance of modern media zeitgeist.
But there is a reason for that - this data is based on website visits, not app usage, so platforms like TikTok and Snapchat, which are primarily focused on the in-app experience, won’t fare as well in this particular overview.
In that sense, it’s interesting to see which social platforms are engaging audiences via their desktop offerings.
You can check out the full overview below, and you can read Visual Capitalist’s full explainer here.
Ranked: The Top 50 Most Visited Websites in the World
Estimates vary, but there are upwards of two billion websites in existence in 2023.
If we were to rank all of these websites according to their traffic numbers, we would see a classic power law distribution. At the low end, the vast majority of these websites would be inactive, receiving little to no traffic. On the upper end of the ranking though, a handful of websites receive the lion’s share of internet traffic.
This visualization, using data from SimilarWeb, takes a look at the 50 websites that currently sit at the top of the ranking.
Which Websites Get the Most Traffic?
Topping the list of most-visited websites in the world is, of course, Google. With over 3.5 billion searches per day, Google has cemented its position as the go-to source for information on the internet. But Google’s dominance doesn’t stop there. The company also owns YouTube, the second-most popular website in the world. Together, Google and YouTube have more traffic than the next 48 websites combined.
The power of YouTube, in particular, is sometimes not fully understood. The video platform is the second largest search engine in the world after Google. As well, YouTube has the second highest duration-of-visit numbers in this top 50 ranking. (First place goes to the Chinese video sharing website, Bilibili.)
But Google and YouTube aren’t the only big players on the internet. Other websites in the top 50 ranking include social media giants Facebook, Instagram, and TikTok. In particular, TikTok has seen a surge in popularity in recent years and is now one of the most popular social media platforms in the world.
Here’s the full top 50 ranking table form:
| Rank | Website | Monthly Traffic | Category | Country |
|---|---|---|---|---|
| #1 | google.com | 85.1B | Search Engines |  U.S. |
| #2 | youtube.com | 33.0B | Streaming & Online TV | U.S. |
| #3 | facebook.com | 17.8B | Social Media Networks | U.S. |
| #4 | twitter.com | 6.8B | Social Media Networks | U.S. |
| #5 | instagram.com | 6.1B | Social Media Networks | U.S. |
| #6 | baidu.com | 5.0B | Search Engines |  China |
| #7 | wikipedia.org | 4.8B | Dictionaries & Encyclopedias | U.S. |
| #8 | yandex.ru | 3.4B | Search Engines |  Russia |
| #9 | yahoo.com | 3.3B | News & Media Publishers | U.S. |
| #10 | whatsapp.com | 2.9B | Social Media Networks | U.S. |
| #11 | xvideo.com | 2.8B | Adult |  Czechia |
| #12 | amazon.com | 2.6B | Marketplace | U.S. |
| #13 | pornhub.com | 2.5B | Adult |  Canada |
| #14 | xnxx.com | 2.3B | Adult |  France |
| #15 | live.com | 2.1B | U.S. |
|
| #16 | yahoo.co.jp | 2.1B | News & Media Publishers |  Japan |
| #17 | netflix.com | 2.0B | Streaming & Online TV | U.S. |
| #18 | tiktok.com | 1.8B | Social Media Networks | China |
| #19 | docomo.ne.jp | 1.8B | Telecommunications | Japan |
| #20 | reddit.com | 1.7B | Social Media Networks | U.S. |
|
#21 |
office.com | 1.6B | Prog. & Developer Software | U.S. |
| #22 | linkedin.com | 1.6B | Social Media Networks | U.S. |
| #23 | dzen.ru | 1.4B | Faith & Beliefs | Russia |
| #24 | samsung.com | 1.4B | Consumer Electronics |  S. Korea |
| #25 | vk.com | 1.4B | Social Media Networks | Russia |
| #26 | xhamster.com | 1.3B | Adult |  Cyprus |
| #27 | turbopages.org | 1.3B | News & Media Publishers | Russia |
| #28 | mail.ru | 1.2B | Russia |
|
| #29 | naver.com | 1.2B | News & Media Publishers | S. Korea |
| #30 | bing.com | 1.2B | Search Engines | U.S. |
| #31 | microsoftonline.com | 1.1B | Prog. & Developer Software | U.S. |
| #32 | discord.com | 1.1B | Social Media Networks | U.S. |
| #33 | twitch.tv | 1.1B | Gaming & Accessories | U.S. |
| #34 | bilibili.com | 1.0B | Animations & Comics | China |
| #35 | pinterest.com | 1.0B | Social Media Networks | U.S. |
| #36 | zoom.us | 985.9M | Computers Electronics & Tech | U.S. |
| #37 | weather.com | 985.7M | Weather | U.S. |
| #38 | qq.com | 907.1M | News & Media Publishers | China |
| #39 | microsoft.com | 902.3M | Prog. & Developer Software | U.S. |
| #40 | msn.com | 870.8M | News & Media Publishers | U.S. |
| #41 | globo.com | 840.1M | News & Media Publishers |  Brazil |
| #42 | duckduckgo.com | 839.0M | Search Engines | U.S. |
| #43 | roblox.com | 795.7M | Gaming & Accessories | U.S. |
| #44 | quora.com | 775.9M | Dictionaries & Encyclopedias | U.S. |
| #45 | news.yahoo.co.jp | 749.1M | News & Media Publishers | Japan |
| #46 | ebay.com | 728.0M | Marketplace | U.S. |
| #47 | aajtak.in | 724.1M | News & Media Publishers |  India |
| #48 | nytimes.com | 702.2M | News & Media Publishers | U.S. |
| #49 | realsrv.com | 688.0M | Adult | U.S. |
| #50 | cnn.com | 684.9M | News & Media Publishers | U.S. |
Tags: Internet, Social Media, Business
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